Hurricane Irene is threatening the east coast from North Carolina to Massachusetts. It is projected to cause serious damage, which of course requires mobilizing resources to the affected areas such as plywood, generators, chainsaws, food, ice, etc.
Fortunately, there is a disaster command center and a separate Emergency Management Center coordinating efforts and directing resources to the areas predicted to be most affected by the hurricane.
Who is operating these emergency preparedness activities? FEMA? National Guard? No, it's Wal-Mart and Home Depot, motivated (possibly) by nothing more than self-interested profit seeking.
Walmart is able to anticipate surges in demand during emergencies by using a huge historical database of sales from each store as well as sophisticated predictive techniques, Cooper says.
He says that with Irene on the way, that system is helping them allocate things like batteries, ready-to-eat foods and cleaning supplies to areas in the storm's path.
Walmart also has the advantage of having a staff meteorologist, Cooper says.
"When those forecasts come out, it's great to have somebody in-house that can evaluate that information so that we can give real-time information to our associates, not only here at headquarters but out in the field," he says.
Quoted in the story is the ever-insightful Steve Horwitz.