Comedian Louis C.K. wants to share more of the gains from trade with his fans and not middlemen, so he's trying to cut out scalpers and ticketing agents that charge outrageous fees.
C.K. will sell tickets exclusively on his website for a flat $45 rate.
According to C.K., making shows affordable has always been a goal of his. However, like many events today, fans are faced with re-sellers inflating the ticket prices through surcharges and handling fees.
“Some ticketing services charge more than 40 percent, and ironically, the lower I’ve made my ticket prices, the more scalpers have bought them up — so the more fans have paid for a lot of my tickets,” C.K. explains in a press release.
I admire him and hope it works well, though I think he'll find it difficult, if not impossible, to police and enforce.
Come back to Raleigh, Mr. C.K. (assuming C.K. really is your last name).