In 1974, Nobel laureate economist Ronald Coase published in The American Economic Review "The Market for Goods and the Market for Ideas." In it, Coase maintains that arguments for regulating goods and services can be more readily applied to regulating ideas, notwithstanding the much stronger opposition to the latter. As he reasons, you can generally tell when you get a bad haircut or a bad can of peaches, but you can rarely ever tell when you're fed a bad idea. More importantly, given the incentives that exist, markets tend to weed out defective goods and services fairly well, while on the other hand those same incentives don't work as effectively when it comes to things like political speech, media reporting and the like. The negative externalities in markets for ideas make them ripe for regulating.
As absurd as Coase's argument may seem to some - and I'm certain newspaper reporters and editors fit this category of opponents - there is some credibility to it. For example, consider what the Raleigh News & Observer has published just in one week without critical review or validating the accuracy of the included statements and data.
First, on Sunday Saturday, June 11th, it reported in its "Notable Numbers" column that the average teacher salary in North Carolina is so low that the state ranks #45 in the United States in teacher pay. Not true. According to the National Education Association, the average teacher salary in North Carolina for the 2008-2009 school year was $48,648, placing it at 25 out of 51 in terms of average teacher salaries in the U.S. (See chart C11 on page 19.)
I submitted a letter to the editor to correct this mistake and to also explain why it is misleading to compare the average teachers' salaries across states without comparing costs of living too. (The average teacher in North Carolina earns 89.6% of what the average teacher in the U.S. earns. This is exactly equal to the ratio of per capita income in NC relative to the U.S. (90%), and five percentage points greater than the ratio of the median household income in NC relative to the median household income in the U.S. (84.2%).)
The next day I received an email from someone at the N&O requesting the source for my data, which I provided. I have yet to see a correction for their statement.
Second, the paper's columnists, reporters and editors have repeatedly argued in favor of making permanent the "temporary" one-percent increase in the state's sales tax rate, referring to it as a "one cent" increase in the tax and therefore dismissing its imposition as insignificant. This obviously influenced at least some readers (and see here), including this person who fails to understand how markets spontaneously coordinate social behavior and how markets have empirically improved the human condition multiples more than has government. Using its own projections, I explained to two different N&O writers that this "one cent" increase in taxes actually cost the average family of four in North Carolina about $420 per year, not one cent.
Third, on June 14th, the paper published as an op-ed what can only be regarded as a sales pitch for its real estate and homebuilding advertisers. Along with other things, Tim Minton, an executive vice-president of the Home Builders Association of Raleigh-Wake County, relays the erroneous assertion that since here in Raleigh we didn't experience as large an increase in home prices during the housing boom we can expect to NOT see as large a decrease now that the bubble has popped.. (David Bracken, a staff writer for the N&O, has also written as credible news story what can only be deemed a sales pitch for the housing and real estate industries in NC).
Minton's arguments are wrong on two fronts. The first is that housing prices in Raleigh are actually high relative to median household income and rents in this area. Look at this chart here. (You can sort by clicking on the headers for each column.) Raleigh ranks sixteenth highest of 144 cities in terms of the median home price to the median household income in the area. The price-to-income ratio in Raleigh currently exceeds that of Washington, DC, the only city to have experienced home price appreciation last quarter of the twenty cities tracked by the Case-Shiller index. Look also at the adjusted price-to-rent and the adjusted rent-to-mortgage ratios, in both Raleigh ranks ninth of the 144 cities. Both reveal that, ceteris paribus, it's currently better to rent than to buy in the Raleigh area.
On the second front, as I argued here, Raleigh did not experience as large an increase in housing prices as did other larger metropolitan areas, but that's because the vast open spaces here relative to those other cities give Raleigh a more elastic supply curve for housing. In other words, as demand for housing increased in Washington, New York and Los Angeles, you couldn't build more homes so housing prices skyrocketed. On the other hand, as demand for housing in Raleigh increased, builders responded by building more homes. Worse still, they overbuilt larger, more expensive homes. There is still a glut of homes priced in excess of $400,000 here and we have yet to see a bottom.
The purpose of a newspaper is to inform its readers, objectively using facts and information that have been critically scrutinized, as well as expressing opinions that are clearly noted as such and are based on factual information and reasoned analysis. It's not supposed to act as cheerleader for any specific cause or political party, or to surreptitiously promote the interests of its largest advertisers. I'm all for a turn around in the economy and housing market here - I benefit from it. But if I'm a potential home buyer, I rely on information from others, including the media, on whether I should or should not buy a home. Given the News & Observer's actions, why shouldn't it be regulated just like the rogue industries the writers and editors themselves vilify for dishonest and self-serving behavior?
I don't believe that the people of the N&O are bad people. In fact, those I have dealt with in the past have been very good and exceptional people to work with. And I certainly don't believe they are ignorant. But I'm always surprised to read what I consider either shoddy journalism or veiled attempts to sway public opinion, not to inform. (I am also surprised at how regularly it editorializes in favor of group interests at the expense of individual rights, notwithstanding publishing stories such as this, which is the epitome of promoting group interests over individual rights.)
The fine people of this paper need to be more objective in their analyses of events and stop publishing one-sided interpretations. A good newspaper allows for reasoned debate.